Why we built Gard
Gard was built out of frustration experienced firsthand at a small marketing agency in Kew Gardens, New York. Proofing marketing graphics required constant back-and-forth between copywriter, designer, and proofreader. Designs were repeatedly printed, proofed, corrected, and reprinted before finally being delivered to clients, only for us to later find inaccuracies, inconsistencies, and in some cases outright embarrassing typos that should have been caught during the convoluted QA process. Gard was developed in response, making the design proofing process more streamlined, less stressful, and more reliable.
Who we built Gard for
Gard was built to support quality assurance teams that spend hours rigorously proofing designs before publication. It provides an extra layer of protection against copy errors slipping past internal review. Marketing agencies, packaging designers, proofreaders, quality assurance teams, copywriters, and just about anyone involved in the process of producing image-based creatives can benefit from Gard’s smart design proofing capabilities that go beyond simple spellchecking. Gard reviews visible copy in finished graphics and flags likely spelling, grammar, punctuation, repeated-word, word-choice, and awkward-phrasing issues in visual context.
Who built Gard
Gard was founded and built by Jarolin Vargas in 2023 as IMGProof, and officially came out of stealth mode in 2026 with a rebranding to Gard, registered as Gard Media LLC in New York. As a software developer and product designer with over a decade of experience, Jarolin is focused on building software that solves problems in ways that have only become possible with large language models. Check out the demo video of Gard below.
Gard demo
