5 Common Grammar Mistakes in Social Media Ads

Don't Let These Mistakes Ruin Your Campaign

Social media ads need to be punchy and concise. Unfortunately, this brevity often leads to grammar pitfalls.

1. Its vs. It's

The classic confusion. Remember: "it's" is short for "it is", while "its" shows possession.

2. You're vs. Your

Another homophone trap. "You're" equals "you are". "Your" belongs to you.

3. Misplaced Apostrophes

Adding an apostrophe to make a word plural (e.g., "Pizza's for sale") is a common cringe-worthy error.

4. Subject-Verb Agreement

Ensure your verb matches your subject, even in short, punchy headlines.

5. Fragmented Sentences

While fragments can be stylistic, unintentional ones just look sloppy.

Use IMGProof to scan your ad creatives before you hit publish and save your budget for ads that work!